Human-Centered Impact: Represent The Richness Of Everyday Life

June 26, 2024
Posted in blog
June 26, 2024 Eman Ahmad, Eye On Ivy Intern

Representation is more than just how something is shown. While a basic definition might describe it as the way something is portrayed, this does not capture the full extent of its power. Representation has the ability to influence narratives and extends far beyond mere appearances. It embodies the stories and struggles of diverse individuals. Often, we view everything through a lens of appearances, forming judgments without deep reflection. Understanding the depth of representation allows us to appreciate its impact on shaping perceptions and fostering inclusivity.

Representation is about amplifying voices that have been marginalized and creating spaces where people can be recognized and heard for their work and stories. This is especially relevant for women in rural areas, where men’s contributions are often deemed more valuable, and women are frequently sidelined and silenced under the false notion that they are unimportant.

Which, of course, is completely and utterly false!

Women like Ayesha Adnan, micro-entrepreneur and mother of three from Rahim Yar Khan, often face extreme hardship when trying to do something independently. Ayesha opened a clothing boutique without the support of her own family. Prior to joining the Driving Women’s Economic Empowerment (DWEE) program Ayesha was battling burnout and depression as she got tired from day-in-day-out managing both the business, household and care of her cerebral palsy child. New learnings and training sessions from DWEE invigorated her. Now, with skills of co-operation and conflict processing skills she envisions creating community warehouse for all women artisans of Rahim Yar Khan. Stories like Ayesha’s exist all over the world, we should share our gifts of storytelling – of creating media that creates space for change and social transformation.

Our world is made up of strings of stories, intertwining and each unique shade, pattern, and length. Each one deserves to be seen, heard, supported, and believed in.